Turn Your Service Into A Product and Double Your Sales Potential

[ad_1] I sell a service, so sometimes when I see people struggling to sell their products I think, "Really? Your merchandise is on display. It’s hard to put a "service" on the shelf." But hard does not mean impossible. Take companies like Progressive. Now, they may or may not be your insurance company, but they had a challenge: How to turn a service into a product. How’d they do it? Bundling. "Flo" now comes with a talking box, and the company has a device one can plug into their car to calculate usage. Products sell services. It’s that simple. Since business coaching is a relatively new concept, we took a service and turned into a product in the form of

How to Start a Foreclosure Cleanup and Property Preservation Company

[ad_1] A new article on June 3, 2009 from MSN Money writer Michael Brush indicates that there is a third wave of foreclosures still to come from prime borrowers (i.e. those previously “safe-borrowers” with sound credit and fixed-rate mortgages) as a result of job losses thanks to the worsening economy (“Coming: A 3rd Wave of Foreclosures”). The article states that “In the first quarter, the percentage of these borrowers who were behind on their mortgages or in foreclosure had doubled from a year earlier, to nearly 6%” and goes on to say that “Credit Suisseanalyst Rod Dubitsky predicted last week that 8.1 million mortgages, or 16% of all mortgages, will go into foreclosure over the next four years. A weak

Smell the Cheese Often So You Know When It’s Getting Old

[ad_1] This quote from the book “Who Moved My Cheese” warns people not to get complacent in their job, to be aware of signs that things could be changing, that the company could be in trouble and jobs could be lost. It was the third time Glen had been laid off. He smelled the cheese but did not want to worry his wife Toni so he did not discuss it. Of course after many years of marriage, Toni knew something was wrong. Glen was quiet and sullen and just not himself. Then the announcement came and he had to tell Toni. Having been through it twice before, did not make it any less traumatic. It was still very demoralizing for